Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digitalchannels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction
Here’s a quick rundown of some of the most common assets: